ECLECTIC [Branding]
Eclectic. Simple Living.  A very personal project, where love and care for details are the driving force behind a new, kinder, more humane and healthier way of life. To build Eclectic's universe we created a brand concept, a logo, a manifesto and the territories in which the storytelling is anchored.

(some words are clickable)︎︎︎ I am superficial because I learn through touch. I understand through touch. I touch surfaces. I touch with my hands , my eyes , my mind , my words . I touch objects , people and screens . Surfaces. I believe we are all very superficial. I also believe we can redefine the word superficial and detach it from the negative connotation its been given throughout the last decades.