Brand identity and social media guidelines for Ama. This project shapes Jone Ramos's mission as a doula and companion for women during conception, pregnancy, childbirth, postpartum, and the upbringing of children. For the branding I've used a combination of two typefaces: ABC Monument Grotesk is the main typeface, inspired by a 1884 Swiss design known for its honest, clear forms. It’s versatile for online use, offering a wide range of weights. Pilowlava, used only for the logo, draws from the natural phenomenon where lava meets water, forming smooth, pillow-like shapes. Its rounded yet controlled design allows for playful creative flexibility and unique visual possibilities yet being also grounded and maintaining a sense of stability.